Aussies enjoyed jumping on the digital bandwagon in 2022
TikTok has had a huge influence on a range of industries and food interests are no different.
Totalling a huge 3,500,000,000 TikTok hashtag views, cloud bread was the most popular food trend in 2022. A simple, three-step recipe made up of egg whites, cornstarch and sugar, this airy carb went viral with some adding bright food colouring to really make their lunch interesting.
Whilst the second most popular food trend was a reinvention of breakfast oats as the baked oats viewing hashtag on TikTok accumulated 1,300,000,000 views across the last year. Another super adaptable recipe, this popular trend highlighted the nation’s craving for quick, easy recipes that add a bit of excitement to their everyday.